VARYFORM is a luxury womenswear line designed by Masha Titievsky DeHaan in Chicago, IL since 2016. The name is derived from the Vary Form Curve Rule, a contoured fashion pattern drafting tool that gets steeper gradually. VARYFORM expresses growth and the transformative nature of clothing. VARYFORM is produced in the USA & Italy. In the spirit of sustainability, styles are made-to-order & made-to-measure using 3D design technology.
"For driven women who are showing up for themselves every day, VARYFORM provides stand-out staple pieces with high style & flair because women should look as fabulous as they want to feel."
VARYFORM has developed elegant, empowering fashion for women with an appreciation for high fashion & living their best life while going after their dreams. Clients range from entrepreneurs, to marketing directors, to legal professionals, and any women who are going for their goals and want to stand out, with impeccable taste.
VARYFORM design is strongly influenced by natural phenomena such as plant growth patterns, wave movement, the structure of crystals, and the reflective surfaces of water and glass. The designs transform these natural elements into special staples with a sense of glamour and sophistication. Metallic jacquard tailoring, cashmere sweater knits with metallic yarns, and special silk details make an appearance throughout the collection. VARYFORM has been recognized by Elle Magazine's Nina Garcia for the wool crepe pant & shift dress and has been printed in TATLER Magazine, British Vogue, Vanity Fair UK, and Elle UK, and highlighted on L'Officiel Paris & USA editions.
Masha served for three years on the Board of Directors for Fashion Group International of Chicago , and most recently as Regional Co-Director for Chicago, finishing her term in 2020. Masha is an alum of the Chicago Fashion Incubator at Macy's on State Street and Indiana University Bloomington Kelley School of Business. Masha is a member of the Apparel Industry Board, Inc. VARYFORM is available VARYFORMdesign.com , NineteenthAmendment.com , and FashWire.com. VARYFORM is also highly ranked on the Not Just A Label designer directory platform as one of 197 USA Womenswear Designers identified as top tier of "Black Sheep" among 1592 US based designers. Masha is also available for custom work and collaborations. Masha lives with her husband and two rescue dogs Thelma & Louise in Chicago.
· VARYFORM Rhea Raglan Sleeve Dress featured on Emmy-winning actress Carrie Preston in The Philanthropy Edition of FELIX Magazine, January 2022 (Link)
· VARYFORM Pink Italian Loungeset & Candra Silver Jacquard Coat featured on Meredith Marks in The Philanthropy Edition of FELIX Magazine, January 2022 (Link)
· VARYFORM White Linen Bishop Sleeve Dress featured in The Freckled Stylist Blog by Katie Schuppler, "10 Linen Outfits You'll Need To Combat The Heat", August 2021 (Link)
· VARYFORM highlighted on back cover & inside SELIN digital magazine based in Amsterdam, "All In Pastel" Editorial Shoot, July 2021 (Link)
· Masha Titievsky interviewed by Riley Collins for Great Lakes by Design Magazine, July 2019 (Link).
· Masha Titievsky profiled in Artisan Series for Chicago Life Magazine, Supplement to the New York Times, May 2019
· VARYFORM printed in Elle UK November 2018
· VARYFORM printed in Vanity Fair UK November 2018
· VARYFORM printed in British Vogue October, November, and December 2018.
· Chicago Tribune article about Rev Up Chicago Fashion Show at Bentley Gold Coast by Candace Jordan (Link).
· Masha Titievsky of VARYFORM Interviewed for Voyage Chicago's Trailblazers Series, July 2018 (Link).
· VARYFORM printed in TATLER Magazine August, September, and October 2018.
· Editor-in-Chief of Elle Nina Garcia Selects VARYFORM Phoebe Pant Among Top 4 Styles on NineteenthAmendment.com November 2017
· The Culture Trip – 10 Chicago-Based Fashion Designers to Watch Out For May 2017 (Link)
· Chicago Department of Cultural Affairs & Social Events – Individual Artist Program Grant Recipient 2017
· Pattern Magazine Indianapolis Volume 11 – 2 styles featured in an editorial spread called Rugged Individualism, April 2017
· Macy’s American Heart Association Go Red for Women Red Dress Collection Runway Show -- Custom Dress Designer for actress Lorraine Toussaint (Orange Is The New Black, Law & Order, Scandal) February 9, 2017
· The Knockturnal 'On The Scene: Star Studded Red Dress Fashion Show Presented by Macy’s' by Benjamin Schmidt
· Marie Claire Editor Nina Garcia posted on Twitter calling the VARYFORM Classic Shift Dress “the perfect LBD” November 2016 (Link)
· New City 'Style Breeds Style: Chicago Fashion Incubator Threads Up' by Isa Giallorenzo October 2015 (Link)